With this fourth strategic objective, ÁLTIMA aims to ensure responsible, informed, ethical and transparent management. Within this strategic axis, there are 2 types of actions set in motion:
- Adherence to the Code of Good Practices of funeral companies in Catalonia with the Ombudsman of Catalonia and the Association of Funeral Service Companies of Catalonia (AESFC). ).
- The development of the ÁLTIMA Code of Good Practice and its preservation throughout the company through the permanent activity of the Conduct Committee.
Some of the commitments established in the Code of Good Practice to which ÁLTIMA adheres are the willingness to comply with deontological-legal principles, free choice of the funeral company, non-discrimination, independence of action, integrity, loyalty, confidentiality, quality and ethical behaviour, the duty to inform and advise the contracting persons of the service, promote the donation of organs or tissues, respect for religious beliefs or the provision of clear and concise information concerning the options of burying or cremating the deceased, among others.
In line with this, the prices of all products and services, as well as a detailed catalogue and a free advisory service that provides personalized pre-quotes without commitment to families is incorporated into ÁLTIMA's website.